Job Description

• Develop and own the entire user acquisition and growth strategy (sometimes from inception) to scale.
• Identify, validate, and optimize new channels for growth, depending company scope. This could include:
• Online acquisition (search, display, retargeting, social)
• Offline (Billboards, building advertisements)
• Direct Mail, Podcast, and Video Advertising
• Viral loops
• Affiliate marketing
• Influencer Marketing
• Non-paid search and SEO
• B2B: Lead generation and scoring
• Effective development of end-to-end marketing campaigns.
• Effective management of project timeline, issues, risks, dependencies, and deliverables.
• Management of production agencies/vendors/contractors to develop campaigns.
• Defining, driving, and measuring key performance indicators (KPIs) for growth.
• Own important metrics around growth, including conversion rates, activation rates, CAC, LTV, and ROI.
• Develop an experimental approach to drive metrics, including A/B testing, rapid iteration and data analysis to make data-driven hypothesis (SQL is helpful).
• Optimize funnels and conversion rates across landing pages and in-product flows.
• Partner with cross-functional teams, including Product and Engineering to understand user touchpoints and optimize user experience across the product.
• Build reporting dashboards and attribute ad spend by channel.