Posted Apr-28

Advertising Copywriter

Lucyd Media

Source: WeWorkRemotely

USA Only

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Job Description

Here’s your opportunity to work with some of the best D2C CBD brands in the world… and the best CBD advertising agency that supports them.
 
Lucyd Media offers creative advertising to companies in the CBD/Cannabis space that maintain a socially conscious mission.
 
We are looking for an individual who is both kind and ruthlessly focused on client results to join our team as an advertising copywriter. 
 
As an Advertising Copywriter, you will interface with the Creative and Advertising teams to craft compelling ad messaging that is on-brand and compelling.
 
Responsibilities
  • Lead in the creation of brand messaging blueprints for each client, ensuring we have a clearly defined guide for their advertising. This includes brand positioning, voice & tone, and product benefits.
  • Build strategic frameworks for each client, including customer avatars.
  • Craft and maintain a library of ad copy for each client.
  • Analyze ad performance and optimize the ad library based on performance data.
  • Build creative briefs for video and graphics to support ad copy.
  • Collaborate with Program Managers, Media Buyers, and Designers to develop the most effective messaging for our clients.
  • Always be learning from the biggest and best in the advertising copy industry.
 
Requirements
  • Strong familiarity with messaging strategy. Our goal is not simply to spin out ad copy. We craft ad copy that is on-brand, on-message, and designed to spark action.
  • Significant experience in D2C advertising copy
  • Significant sales being driven from past copy
  • Understanding of hemp and CBD products.
  • Ability to work on Eastern Time Zone